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As part of a select group of students at the College for Creative Studies, I had the opportunity to work with the prestigious football equipment brand, Xenith, in their sponsored studio project.
Chosen for the role of one of two ACDs to lead this effort, I worked with a team of advertising students alongside several product design students to develop a new business pitch for Xenith’s introduction to the soccer field.
Hours of research, collaboration, and idea generation lead our team straight to the goal with the “Soccer Moves Us” campaign.
As part of a select group of students at the College for Creative Studies, I had the opportunity to work with the prestigious football equipment brand, Xenith, in their sponsored studio project.
Chosen for the role of one of two ACDs to lead this effort, I worked with a team of advertising students alongside several product design students to develop a new business pitch for Xenith’s introduction to the soccer field.
Hours of research, collaboration, and idea generation lead our team straight to the goal with the “Soccer Moves Us” campaign.