Mastering the ABC’s of GMC.
BRAND
GMC
ROLE
Digital copywriting
Customer loyalty marketing (CLM)
Team
Jennifer Gottschalk
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With a firm handle on the GMC voice, I've been able to drive engaging digital content with a focus on CLM efforts.
Bringing a forward-thinking perspective to the table, I’ve crafted dynamic pitches, innovative EV projects, and captivating special campaigns, acquiring a wealth of experience along the way.
What we accomplished:
Delivering creative for GM’s largest and most complex Customer Automated Notification System (CANS) program to date, providing GMC customers with engaging and informative resources throughout the process of receiving their new vehicle.
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Reinforcing brand relationships on a regular cadence with aggregated digital communications shared with millions of GMC customers.
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Producing a truly unique experience for the exclusive HUMMER House event. We developed a strategy, created a registration site, crafted messaging and ensured there was a seamless process for the 500+ HUMMER EV reservationists, celebrities, and press in attendance. This set the stage for acclaimed rappers Meek Mill and DJ Khaled to host the world debut of the limited-edition 2024 GMC HUMMER EV3X Omega Edition.
The campaign generated 50+ pieces of press coverage and 140+ social posts with a reach of 500M.
