BRAND

21st Century Oncology

ROLE

Digital copywriting
Social copywriting
Campaign development

Team

Brach Goodman
Steve Platto

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In a tight conference room, with one whiteboard, and three creatives, we developed the “colon campaign” for 21st Century Oncology.

We painted a humble symbol in an entirely new light, using colons to serve as visual reminders to get your colorectal exam during Colon Cancer Awareness Month.

1.

The work won us a Silver Aster Award in the nation’s top healthcare marketing competition.

2.

Our social posts got engagements from celebs like Shaq (yes, that Shaq).

3.

Spreading the word on Colorectal Cancer Awareness like never before, making countless audiences aware of the warning signs and pushing them to get screened.