Drawing attention to a little-known career path.

BRAND

The College for Creative Studies (CCS)

ROLE

Print copywriting
UX

Team

Morgan Parker
Hannah Stephens
Bree Boyer
Jeannette Phillips

―

How old were you when you found out copywriting was a career? Turns out, many of us found out too late for our liking.

Taking this insight to heart, a few writers and art directors came together to create an interactive introduction to the career of copywriting to serve as the Copywriting department brochure for the College for Creative Studies.

What we accomplished:

1.

Advertising CCS’ copywriting department in a fun and interactive way that not only increases engagement, but also educates prospective students on a little-known career path.