BRAND

McDonald’s

ROLE

Digital copywriting
UX/UI development
Accessibility

Team

Alejandro Moncada
Kenneth Senko

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If working as the sole copywriter on the McDonald’s global digital account for the better part of a year proves anything, it’s that I’m not afraid of getting burned at the fryer.

My secret sauce? Delivering delicious moments to a hungry audience. Whether on the McDonald’s app, in-store kiosks, or website, I’m lovin’ that I got to make an impact crafting friendly and engaging messages for a company that feeds so many people across the world.

1.

Launching McDonald’s first-ever digital loyalty program, resulting in sweet success with nearly 3M McDonald’s mobile app users.

2.

Delivering feel-good moments across 85 markets worldwide.

3.

Serving up an internal accessibility resource to help designers understand how to create more inclusive work for everyone to enjoy.