Leading a team of creatives across the goal line.

BRAND

Xenith

ROLE

Brand development
Campaign building
Team leadership
Print copywriting

Team

Sarah Hua
Morgan Parker
Hannah Stephens
Rachel Derieu
Katie Grainger

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As part of a select group of students at the College for Creative Studies, I had the opportunity to work with the Detroit-based football equipment brand, Xenith, in their sponsored studio project.

Chosen for the role of ACD, I lead a team of CCS advertising students alongside several product design students to develop a new business pitch for Xenith’s introduction to the soccer field.

Hours of research, collaboration, and idea generation lead our team straight to the goal with the “Soccer Moves Us” launch campaign.

What we accomplished:

1.

Exposing Xenith, a brand solely focused on the football market, to a whole new business opportunity in soccer with clear steps to success with a comprehensive launch campaign.

2.

Inspiring the Xenith team with the work we presented at the prestigious Madison building in downtown Detroit.