People say I care too much

They’re not wrong. But what they don’t realize is that growth comes from care.

I don’t just care about the work. I care about what it does. How it makes people feel, think, and act.

I care about audiences, not in theory, but in the “what makes them laugh, think, and stay” kind of way.

And I care about words. Not just the pretty ones, but the ones that stick. The ones that move someone to do something.

So yes, I probably care too much.

But if you’re looking for work that resonates, that’s exactly the right amount.