People say I care too much.

What they don’t know is that growth stems from care.

That goes for plants, of course, but it also goes for business growth.

See, I don’t just care about having plants. I care about having plants that thrive.

What’s more, I don’t just care about an audience. I care about creating a uniquely enjoyable and memorable experience for that specific audience.

And I certainly don’t just care about writing. I care about provoking emotions, making connections, and changing behavior through my writing.

So don’t just look for a creative that cares. Look for one that cares enough.

Maybe even one that cares too much.