BRAND

21st Century Oncology

ROLE

Digital & Social Copywriting
Campaign Development

Team

Brach Goodman
Steve Platto

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In a tight conference room, with one whiteboard and three creatives, we developed the “colon campaign” for 21st Century Oncology—because when it comes to colorectal cancer, early detection saves lives.

By reimagining a humble punctuation mark, we turned colons into powerful visual reminders to schedule a colorectal exam during Colon Cancer Awareness Month. A simple yet striking approach to drive action for a critical health message.

1.

The work won us a Silver Aster Award in the nation’s top healthcare marketing competition.

2.

Our social posts got engagements from celebs like Shaq (yes, that Shaq).

3.

Spreading the word on Colorectal Cancer Awareness like never before, making countless audiences aware of the warning signs and pushing them to get screened.