Serving up Coca-Cola with 24 hours on the clock.
BRAND
The Coca-Cola Company
ROLE
Social copywriting
Team
Michelle Lam
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When the creative director asks for social posts with a 24-hour turnaround, you don’t just deliver, you serve.
Tasked with highlighting the Coca-Cola Company’s commitment to beating plastic pollution, we crafted three distinct social executions unique to each platform.
What we accomplished:
1.
Meeting a 24-hour deadline, for one.
2.
3.
Writing and designing creative specifically tailored to different social platforms.
Effectively advertising the Coca-Cola Company’s commitment to making the world a better place in a relevant way to specific audiences.