If working as the sole copywriter on the McDonald’s global digital account for the better part of a year proves anything, it’s that I’m not afraid of getting burned at the fryer.
My secret sauce? Delivering delicious moments to a hungry audience. Whether on the McDonald’s app, in-store kiosks, or website, I’m lovin’ that I got to make an impact crafting friendly and engaging messages for a company that feeds so many people across the world.
Visual Designers (amongst the larger, rather stacked, team): Alejandro Moncada and Kenneth Senko
I mastered the ABC’s of GMC in routine digital engagements to bring invaluable experience to the table. It’s allowed me to command copy on dynamic pitches, EV efforts, and special projects like the exclusive HUMMER HOUSE event.
2021 Silver Aster Award Winner
This campaign for Colon Cancer Awareness Month came to fruition on the cusp of the pandemic, in a small conference room, on a whiteboard filled with some pretty horrible puns.
In a team led by the creative connoisseur, Steve Platto, Brach Goodman and I devised this social campaign for 21st Century Oncology using colons to serve as visual reminders to get your colorectal exam during Colon Cancer Awareness Month.
It also won us a Silver Aster Award in the nation’s top healthcare marketing competition.
There’s 24 hours on the clock and the we need three social posts highlighting the Coca-Cola Company’s commitment to beating plastic pollution.
Here’s what art director, Michelle Lam, and I came up with.
As part of a select group of students at the College for Creative Studies, I had the opportunity to work with the prestigious football equipment brand, Xenith, in their sponsored studio project.
Chosen for the role of one of two ACDs to lead this effort, I worked with a team of advertising students alongside several product design students to develop a new business pitch for Xenith’s introduction to the soccer field.
Hours of research, collaboration, and idea generation lead our team straight to the goal with the “Soccer Moves Us” campaign.
I’m in the midst of a crisis. It’s a phrase I find myself saying often. But it’s not just me saying it. There’s a burgeoning demand for mental health guidance, so I’m sharing the practices that have helped guide me.*
Just Fucking Relax is an emotional guide I created to inspire more people to, you guessed it, just fucking relax. What I’ve learned is: every time we talk about our feelings, it gets a little easier. So kick your feet up and join me in normalizing human emotions.
Download the free sample below to start relieving some stress now or reach out for the complete guide.
*in no way is anything I suggest scientifically-sound advice.
How old were you when you found out copywriting was a career? Turns out, many of us found out too late for our liking.
Taking this insight to heart, a few writers and art directors came together to create an interactive introduction to the career of copywriting to serve as the Copywriting department brochure for the College for Creative Studies.
Art directors: Bree Boyer and Morgan Parker
Copywriters: Hannah Stephens, Jeannette Phillips, and myself